Job description
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Job purpose
To sell services to individual and business customers by identifying prospects, explaining what a service provides and agreeing its price and terms, and to support them after the sale, so that services are sold on agreed terms and customers' problems are resolved.
Skills
- Working knowledge of the services sold and of the vendor capabilities and limitations behind them, with pricing and cost comparison, credit and contract terms, and the market conditions, competitor prices and regulations that bear on what can be offered, kept current through trade meetings and publications. No record exists of qualifications held by incumbents; the preparation indicated is school-level education with little or no previous experience and on-the-job training.
- Contacts prospective and existing customers to discuss how the services meet their needs, answers questions on prices, availability and credit terms, delivers presentations and proposals explaining service specifications, and negotiates prices and terms. Consults clients after the sale to resolve problems, and distributes promotional material at conferences and trade shows.
- Judges which service, at what price and terms, meets a customer's requirement: comparing the costs of alternatives, weighing what the vendor can deliver, and setting a quotation and fulfilment date that can be honoured; and establishes what has gone wrong when a customer raises a problem after the sale. Answers are bounded by vendor capability and available terms, but each requirement differs.
- Builds a prospect list from business directories, client leads and trade shows, and sequences customer contact, quotations and after-sales support so that quoted fulfilment dates are met, with several customers at different stages at once.
- Work is carried out on a computer, maintaining customer records and creating forms, agreements and proposals, and at trade events. No handling or dexterity demand is evidenced.
Responsibilities
- No line management is indicated. Influence runs to customers, whose purchasing decisions the postholder is engaged to shape, before and after the sale.
- Computes and compares service costs, quotes prices, credit terms and fulfilment dates, negotiates sales and service agreements, and creates the forms completing a sale. Revenue on each sale is directly affected, though no budget is held and the terms available are set by the organisation and its vendors.
- Ordinary care of a workstation, the customer record system and promotional material distributed at events. No stock or plant is indicated.
- Maintains customer records using automated systems, produces forms, agreements, proposals and quotations, and gathers information on competitors. What has been quoted and agreed commits the organisation, so accuracy matters.
Effort required
- Attention to detail in comparing costs and quoting prices, credit terms and fulfilment dates correctly, and in tracking several customers at different stages while switching between prospecting, quoting and after-sales problems.
- Persuading customers who may not wish to buy, and handling those who raise problems after a contract is signed, calls for composure. No exposure to distress, aggression or emotionally demanding casework is evidenced.
- No posture, exertion or handling demand is evidenced; the tasks described are carried out in conversation, in writing and on a computer.
Working conditions
- Indoor, environmentally controlled settings, with regular time in an enclosed vehicle travelling to customer establishments. No hazardous conditions, contaminants, noise or weather exposure are recorded; the exposure is interpersonal — continuous customer contact, and conflict with discourteous or angry people.
- Regular established schedule. No shift or on-call work. Considerable freedom to determine own priorities, under time pressure and competition, with frequent decisions whose consequences fall on colleagues and company results.