Job description
Insurance Sales Agents
Job purpose
To develop clients, establish their circumstances and exposures, and sell and service life, property, casualty, health, automotive and specialised insurance policies for insurers, so that clients hold cover matched to the risks they carry and business is placed on terms the underwriter will accept.
Skills
- Knowledge of insurance products and their terms across automobile, fire, life, property, medical and dental cover and specialised lines such as marine, farm and crop and medical malpractice; of underwriting requirements and the binder process; of premium calculation; and of the law and regulation governing the sale of insurance, supported by sales and marketing method and customer service principles. A bachelor's degree is the most common qualification, with sizeable minorities holding an associate's degree, a post-secondary certificate or a school diploma, together with several years of related experience and on-the-job training.
- Interviews prospective clients to obtain data on their financial resources and needs, the condition of the person or property to be insured and any existing cover, then explains the features, advantages and disadvantages of the options. Calls on policyholders to deliver and explain the policy, suggest additions, changes or new beneficiaries, and confers with clients when a claim is made and with underwriters when cover is placed.
- Customises insurance arrangements to individual customers, often across a variety of risks, and selects the company that offers the cover requested to underwrite the policy. Judges whether property is a good risk from its condition, construction and age, checks that policy requirements including medical examinations and forms are fulfilled, and monitors claims to see they are settled equitably for client and insurer. Underwriting rules, policy wordings and regulation set the boundaries, and decisions within them are taken frequently.
- Develops clientele by networking and generating prospect lists, and devises marketing approaches to compete with other agents and companies. Determines own tasks, priorities and goals, scheduling prospecting, client visits, renewals and administration against time pressure.
- Desk-based work using computer records and policy systems, with time spent in an enclosed vehicle travelling to policyholders and to properties inspected for risk. No manual handling or dexterity demands.
Responsibilities
- No line management. Coordinates others in accomplishing work and contributes to a work group, acting as the insurer's representative to clients and prospects.
- Calculates premiums and establishes the method of payment, and writes business that commits the insurer to cover. Contacts the underwriter and submits forms to obtain binder cover; acceptance of risk and rate-setting rest with the underwriter, not the postholder; the discretion held is over which insurer is approached and what is recommended to the client. Holds no budget; the volume of business written bears on company results.
- Ordinary care of a workstation, computer and policy records. Inspects clients' property to assess risk without taking custody of it, and may install and troubleshoot bookkeeping systems for group insurance arrangements.
- Maintains client records, applications and renewals, and handles the personal, financial and medical information gathered when cover is arranged and claims are made. Accuracy is central: the particulars recorded determine whether policy requirements are met, and error carries consequences for the client's cover and the insurer. Content and format are set by the insurer and by regulation.
Effort required
- Sustained accuracy in assessing circumstances, calculating premiums and completing documentation, with frequent decisions taken quickly under time pressure and a heavy volume of telephone, e-mail and face-to-face contact. Much of the administration is repetitive, while each client's exposures need fresh judgement.
- Selling is contested by other agents and companies, and results depend on continuing to open new relationships. Claims discussions and disagreements over cover bring conflict situations and dealings with unpleasant, angry or discourteous people, to be handled with composure while representing the insurer's position.
- Predominantly seated work, with periods driving between clients. No lifting or exertion.
Working conditions
- Indoor, environmentally controlled offices and clients' premises, with regular time spent in an enclosed vehicle travelling between them. Work is in close physical proximity to clients; emotional exposure comes from conflict situations and dealings with angry or discourteous people.
- Most incumbents work a regular established schedule, though a substantial minority work irregular patterns, and the great majority work more than forty hours a week. Considerable freedom is exercised in determining tasks, priorities and goals within underwriting and regulatory limits, with frequent decisions whose impact reaches the client and company results.