Job description
Health Education Specialists
Job purpose
To plan, deliver and evaluate health education programmes for individuals, families and communities, using needs assessment data to target them and grant funding to resource them, so that the populations served are helped to adopt healthy lifestyles and local health needs are met.
Skills
- Substantive command of health education and promotion practice: curriculum design, group instruction and measurement of training effects; health needs assessment and survey method; preventive health-care subject matter such as smoking and vaccination; the psychology of learning and motivation; and group behaviour and cultural influence. An associate's degree is the most common qualification, with a substantial minority holding a bachelor's, together with several years of related experience and on-the-job training.
- Works with the public, community and civic groups, schools, health agencies, providers and insurers, sustaining cooperative relationships and interpreting health information for people without technical background. Presents workshops, conferences and school and community sessions, and speaks publicly for programmes through press releases and media campaigns. Advises outside agencies on assessing their own needs, and instructs and supervises professional and technical staff.
- Determines community health needs and the availability of services from survey data, sets goals to close the gap, and designs evaluations and diagnostic studies to judge programme quality and performance. Problems are open-ended and shaped by local circumstances rather than settled by precedent, and decisions are taken frequently with consequences for colleagues and programme results.
- Develops operational plans and policies to achieve health education objectives, schedules programmes and events and the work of others around them, and works to funders' grant timetables. Sets long-range objectives and largely determines own tasks, priorities and goals under time pressure.
- Work is carried out at a desk and in teaching and community settings, using databases to prepare materials and maintain records. No manual handling or dexterity demands.
Responsibilities
- Supervises professional and technical staff in implementing health programmes, objectives and goals, leading delivery and carrying responsibility for their work outcomes and a share of responsibility for the health and safety of other workers. Designs induction training for new employees and continuing education for existing staff. Influence extends beyond the team through guidance to outside agencies on designing and delivering health education.
- Administers the fiscal resources of health education programmes where these are delegated, overseeing spending against them, and prepares grant applications for funding. Does not set organisational budgets; discretion over spend is bounded by the programme allocation and the conditions of each award.
- Develops and maintains health education libraries serving staff and community agencies, distributes reports, bulletins and visual aids, and maintains the databases, mailing lists and programme websites on which delivery depends. Ordinary care of a workstation and of programme resources.
- Accountable for the accuracy of the health information issued in materials, press releases and web content for a general audience. Records activity data such as applications completed, presentations conducted and persons assisted, and compiles the assessments and evaluations on which programme and funding decisions rest.
Effort required
- Sustained analytical attention to assessment and evaluation data, combined with the exactness required of published health information. Decisions are frequent, largely self-directed and taken under time pressure, with effects on colleagues and programme outcomes; parts of the work repeat while others require fresh design.
- Deals directly with the public and works in close proximity to those served, giving assistance and personal support alongside instruction. Handles complaints and conflict situations, at times with people who are unpleasant, angry or discourteous, and reconciles differing views among community groups and agencies, calling for self-control and attentiveness to how others react.
- Substantially seated work at a desk. No lifting or exertion.
Working conditions
- Indoors in environmentally controlled surroundings without significant physical hazard, though contact with the public brings some exposure to disease or infection and work in close physical proximity to others. Psychosocial exposure arises from the volume of contact by e-mail, telephone and face-to-face discussion and from conflict situations.
- Hours follow a regular established schedule for most incumbents, with a standard week common, a substantial proportion longer and a minority on irregular patterns. Determines own tasks, priorities and goals with freedom to decide within programme objectives, deciding frequently on matters whose impact reaches co-workers and results.