Job description
Business Intelligence Analysts
Job purpose
To produce financial and market intelligence by querying data repositories, building and maintaining business intelligence tools and reports, and devising methods for identifying patterns and trends in available information sources, so that executives, managers and clients have timely and accurate intelligence on which to base commercial decisions.
Skills
- Command of business intelligence tooling and of the databases, dashboards, spreadsheets and outputs behind it, together with applied mathematics and statistics for pattern and trend detection, economic and accounting principles for interpreting financial and market data, business and management principles sufficient to see the strategic implications of a trend, and the written English for specifications and design documentation. Bachelor's degree is the norm, with a substantial minority holding a master's, together with several years of related experience and on-the-job training.
- Explaining what information means and how it can be used is central to the role: findings are set out for executives, managers, clients and other stakeholders, few of whom are specialists in the underlying data. Disseminates information on tools, reports and metadata enhancements, supports dashboard and report users, and maintains contact with customers, suppliers, competitors and professional bodies to stay abreast of industry trends.
- Devises the methods by which patterns and trends are identified rather than applying a set procedure; analyses competitive market strategies through product, market and share trends; identifies industry and geographic developments bearing on business strategy; and synthesises current intelligence into recommendations for action. Judging whether a reporting solution will answer the question actually asked calls for systems analysis and evaluation. Problems are open-ended, with the method a matter of the postholder's judgement.
- Manages the timely flow of business intelligence to users, sequencing periodic reporting against ad hoc requests, documenting specifications, and coordinating tests to confirm the intelligence is consistent with the defined need. Priorities are largely self-determined within the reporting calendar and the deadlines attached to requests.
- Work is carried out seated at a desk using business intelligence and analytical software. No manual handling demands.
Responsibilities
- No line management. Coordinates and leads others in accomplishing work activities and carries a share of responsibility for their outcomes through the reports and tools they depend on; advises management on technical and process matters.
- Holds no budget and commits no spend. Produces the financial, market and competitor intelligence — share movement, competitive strategy, technology and customer trends — on which decisions about product development and sales are taken elsewhere, and draws on purchased data sources procured by others.
- Creates and maintains the business intelligence tools, databases, dashboards and reporting systems in use, and keeps a library of model documents, templates and other reusable knowledge assets. Ordinary care of a workstation.
- Owns the organisation's business intelligence layer: the standard and custom reports summarising business, financial and economic data, the dashboards, and the databases and spreadsheets beneath them, with their metadata and design documentation. Assembles the content from industry reports, public information, field reports and purchased sources and sets its structure; what it must answer is set by the executives, managers and clients commissioning it. Reviews design documentation and tests outputs for accuracy, since errors carry through to decisions taken by others.
Effort required
- Sustained analytical concentration on detailed data work where exactness governs whether a conclusion holds, alongside a steady volume of contact by e-mail, telephone and face-to-face discussion and regular decisions on method, data source and interpretation taken under time pressure.
- Accountable for intelligence that shapes decisions affecting colleagues and company results, in a competitive commercial setting where market position is at issue. No exposure to distress, hostility or conflict is evidenced.
- Predominantly seated indoor work at a screen. No lifting or exertion.
Working conditions
- Indoor, environmentally controlled office work without hazard, noise or protective equipment. Contact is with colleagues in work groups and teams and, externally, with customers, suppliers and professional bodies. Psychosocial demand comes from time pressure in a competitive commercial environment rather than from any physical or emotional exposure.
- Works a regular established schedule, most commonly a standard working week, with a substantial minority working longer. Determines own tasks, priorities and goals with considerable freedom to make decisions inside the reporting framework and the requests received, and is accountable for the accuracy and timeliness of the intelligence supplied.